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kanye-i-love-it

Kanye West and Lil Pump are very extra.


Youtube screenshot by Claire Reilly/CNET

It’s time for a new Kanye track!

“Hell yeah!” I hear you say. “Who’s producing? Who does it feature? How does it compare to College Dropout?”

Slow down, GRANDPA. It’s 2018. Music is meaningless now. We’re here for the memes.

If you missed the latest act in the durational performance art piece that is 2018 Kanye West, Yeezy released a new track called “I Love It” on Friday, featuring Lil Pump and Adele Givens. The song is middling on the first listen, but with an earworm of phim sex chau a hook that you’ll struggle to shift from the very primal part of your brain.

But that’s OK, because this isn’t a song. It’s pure meme.

Warning: The video below is definitely NSFW.